If you haven't already seen the latest promotional video from Blackburn's owners, poultry company Venky's, do it now. Stop what you're doing and put it on.
The Premier League has some odd people running clubs, and I think it's safe to say this is one of the more bizarre. But this is a problem for Blackburn that goes beyond fluorescent chicken. It is likely to cost the former Premier League champions their league status.
The owners promise Champions League football, make bizarre offers for big names like Ronaldinho, try to re-name the stadium, and generally exhibit no interest or knowledge in football whatsoever. This is compounded by selling their one promising player for 16.5 million, and sitting on the cash rather than make it available for their sitting duck of a manager, Steve Kean, to buy new players.
One decent forward has gone out (Kalinic), and has been replaced by David Goodwillie, who scored a handful of goals in the SPL. Which is by no means an indication of quality. Their best remaining player, Chris Samba, is likely to be on his way before August 31, and there looks like there won't be a sniff of new blood coming in.
By contrast, their opponents today, Wolves, have kept hold of their promising young players, added a quality centre-half in Roger Johnson, and are run by a chairman you've never even heard of. They stayed up on the final day of last season, but have done enough over the summer in my opinion to improve their prospects, if only slightly.
The same can't be said for Blackburn, who I see taking a pretty fast route to Championship football, starting with a 2-1 defeat at Ewood Park today (take that to the bookies).
Embarrassing adverts are are no doubt entertaining, but when the future of a club is so recklessly jeopardised, many will feel there is nothing funny about it.
For me, it's still bloody funny.
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